Cookies

Daimler uses cookies and similar technologies, such as HTML5 web storage and local shared objects (all referred to as 'cookies' below), to record the preferences of users and optimise the design of its websites. They make navigation easier and increase the user-friendliness of a website.

Cookies are small files that are stored on your device. They can be used to determine whether there has been any contact between us and your end device in the past. Only the cookie on your end device is identified. Personal data can only be saved in cookies if you have given your consent or if it is essential for technical reasons, e.g. to enable a secure login.

By using our website, you consent to the use and storage of cookies on your end device. However, you can also view our website without cookies. Most browsers accept cookies automatically. You can prevent cookies from being saved on your end device by setting your browser to not accept cookies. You can delete cookies stored on your end device at any time. The exact instructions for how to do this can be found in the manual for your browser or end device. Further information about deactivating local shared objects can be found here:

If you choose not to accept cookies it may result in a reduced availability of the services provided on our website.

We categorise cookies as follows:

Essential cookies (type 1)

These cookies are essential for websites and their features to work properly. Without these cookies, services such as the vehicle configurator may be disabled.

Functional cookies (type 2)

These cookies enable us to improve the usability and performance of websites and to provide various features. Functional cookies can store language settings, for example.

Performance cookies (type 3)

These cookies collect information about how you use websites. Performance cookies help us, for example, to identify especially popular areas of our website. In this way, we can adapt the content of our websites more specifically to your needs and thereby improve what we offer you. These cookies do not collect personal data. Further details on how the information is collected and analysed can be found in the section 'Analysis of usage data'.

Third-party cookies (type 4)

These cookies are installed by third parties, e.g. social networks. Their main purpose is to integrate social media content on our site, such as social plugins. Information about how we use social plugins can be found in the 'Social Plugins' section of the privacy statement.

We use the following cookies on our website:

Cookie Name
Description
Cookie type
_it
_pr
After login to MyMercedes, user profile data is saved in this cookie in encrypted form in order to keep the login status.
Type 1
_slt (soft login token)
This cookie stores non-sensitive user profile data in order to personalise the website when the user is not logged in.
Type 1
_st(login token)
This cookie stores non-sensitive user profile data in order to personalise the website when the user is logged in.
Type 1
uslk_s uslk_e
"The cookie uslk_s saves non-sensitive user profile data
and, if applicable, contact data entered by the user in the chat. The cookie uslk_e saves the lifespan of the cookie uslk_s."
Type 1
cccidealer
This cookie stores the Mercedes-Benz partner selected in an inquiry. This contact is preselected in future inquiries.
Type 1
dealer
This cookie stores a preferred dealer contact selected in the MyMercedes user profile.
Type 1
pgid
sid
These cookies assign an anonymised ID (session ID) to your device during your visit so that personalised content (e.g. recently viewed products) can be shown.
Type 1
storedVehicles
<Subprocess>_<market>
In our new and used vehicle search you can save interesting vehicle offers on a pick list. The offer data is stored in this file.
Type 1
JSESSIONID
This cookie is set by an external server which provides map data. It stores the session ID, which bundles related requests to the server and assigns them to a session.
Type 1, Type 4
ARPT
In order to ensure problem-free use of the Mercedes-Benz internet pages for every user, we use several servers for load distribution purposes. This cookie stores the assignment of a user to one of these servers.
Type 2
cookiePolicy
This cookie indicates that you agree with the usage of cookies on our webpages. It is set automatically upon closure of the 'Use of cookies' information popup.
Type 2
lastCCBmCode
sr_ccci
sr_ccci_model
These cookies contain information about the last Mercedes-Benz passenger car model configured by a user in the Configurator. This data is displayed on the information pages of the respective model and permits the configuration to be continued later on.
Type 2
model
This cookie stores the last vehicle model you viewed. This allows us to draw your attention to model-specific content in line with your interests on your next visit.
Type 2
ShopStartLinkOutlet*
This cookie defines the target page which can be reached using the Start link.
Type 2
sr_voc
sr_voc_model
These cookies contain information about the last Mercedes-Benz van model configured by a user in the Configurator. This data is displayed on the information pages of the respective model and permits the configuration to be continued later on.
Type 2
unit
Our website contains information about all products and services of Mercedes-Benz. This cookie stores the last section you visited. Using this information we can immediately forward you to the product pages of interest for you on your next visit.
Type 2
fleet_notification
This cookie contains a boolean value which denotes if the user has interacted with the fleet notification. The data is used to hide or show this notification on further visit to the site, based on the short life span of this cookie.
Type 2
daimler-bfs.persistentSearch
This cookie will save the search parameters you have entered when searching for new/used vehicles. This cookie is necessary in order to save your search parameters. You will otherwise have to enter the parameters again if you go to a different page during your search.
Type 3
daimler-bfs.recentlyViewedVehicles
This cookie will save the vehicles you have viewed when searching for new/used vehicles. This cookie is necessary to enable you to trace the vehicles you have viewed to date.
Type 4
daimler-bfs.vehicleComparison
This cookie will save the vehicles you have selected for comparison when searching for new/used vehicles. This cookie is necessary in order to compare several vehicles.
Type 5
_lgin
lastUrl
s_*
s_cc
s_cpc
s_evar_34
s_evar_35
s_fid
s_getval_2
s_ria
s_sq
s_sq
s_sv_sid
s_vi
s_invisit
s_nr
s_vnum
amcv_
ADRUM
gapv_c62
s_ppv/s_ppvi
These cookies store information on how visitors use our website and help us to continuously further develop our website in line with their interests.
Type 3
HighBandwidth
$ms_externalFlash
These cookies contain information on the Adobe Flash Player version installed on your terminal device and which bandwidth is available. This allows us to offer multimedia content in line with your individual system requirements and to prevent long loading times.
Type 3
psyma_participation
In order to improve our website, we conduct regular online surveys on the quality of our pages and information offering. This cookie shows whether a user has accepted or rejected the invitation to the survey.
Type 3
s_cc
This cookie indicates that cookies are enabled in your browser.
Type 3
s_campaign
s_var_1
Saves the campaign parameter csref to avoid double counts - for the duration of the visit to the website.
Type 3
session
This cookie prevents repeated display of the Welcome sequence on our homepage.
Type 3
Adwords Conversion Tracking
This cookie enables Mercedes-Benz to discover what happens after a customer clicks on one of our ads.
Type 3
Adwords Remarketing
This cookie uses tags to serve ads based on a consumer’s past visits to the Mercedes-Benz website.
Type 3
omniture_optout
These cookies store information on whether it is permissible to analyze the visitor's user behaviour.
Type 4

We use the following cookies on our mobile website:

Analysis of usage data

We use cookies to track the preferences of visitors and to identify popular sections of our website. In this way, we can adapt the content of our website more specifically to your needs and thereby improve what we offer you.

For the purpose of statistical analysis Daimler uses Adobe Omniture products.

If you do not wish Daimler to collect and analyse statistical data related to your visit you may object to the future use of your data at any time (opt-out).

For the technical implementation of your objection it is necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted out. Please note that for technical reasons the opt-out cookie will only affect the browser you object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again.